Every email you send should clearly tell the recipient what they should do next, whether that’s downloading your latest report or buying a product. Every email needs at least one CTA and depending on the length you can get away with up to 3 or 4. Try and place the first CTA after the first paragraph in case the reader doesn’t scroll. The CTA copy should match the TOV of the body copy.
We hope you try out these tips and start sending your customers some great email marketing campaigns. Whether you’re nurturing existing leads or trying to generate new ones, email is a cost-effective, easy-to-implement channel. With some strategic thinking and snappy copy, you’ll soon start to see the benefits.
Oh, so how many emails did you receive?