Probably the most important question to ask before creating a marketplace in a particular niche or industry: does anyone want to buy these products? Although this is an important question, it can be answered with a few clicks.
Trillions of Google searches are made every year. Using Google Trends is an extremely simple method to investigate what exactly is searched for in a given year and in a certain location.
Here’s how to do it: enter a search term into the Trends dashboard and select the geographical location (worldwide or a specific country) and a time frame. We tested “board games”, one of the most popular products of 2021 so far.
How do we interpret this data? Over 12 months (October 2019 – September 2020) board games had two noteworthy spikes in search volume.
The first, expected spike, was around Christmas 2019. The second, more unexpected and interesting for us, was a spike in March 2020.
We concluded that people were looking for home-based entertainment during March 2020 as the opportunity to socialize outside of the home was restricted due to national lockdowns in response to the pandemic.
For sellers, there are two clear takeaways from this simple Trends search:
1) The period up until Christmas is a prime time to push board games
2) Board game sellers should prepare to see repeated spikes in demand should additional lockdowns be enforced
Try entering product keywords into Google Trends and track the data from previous years. Was the level of search interest consistent? Were there any spikes? What does this mean for your marketplace?