So, do we call Black Friday Cyber Friday now—not quite. While there is no name difference, compared to the last holiday season, we can expect to see some of these differences:
- The length of holiday deals and when they will start
- A much vaster, more diverse selection for shoppers
- An increase in Black Friday ecommerce traffic
- More online competition
- An increase in mail carrier and shipping traffic
While these may seem like typical (and yes, predictable) differences, the effects we will see from these differences could be game-changing. The big question everyone is asking is: will this Black Friday affect the way we conduct the ones to come?