How to run CRO tests for free
You’ve probably heard of A/B testing. It’s talked about a lot in marketing. Our SaaS homepage example used A/B testing. It took the original page (A) and tested its performance against the altered page (B).
A/B testing needs to be done with a good amount of traffic over a reasonable time period for it to return statistically significant results. In other words, you can’t make performance judgments with only a few website visits over a couple of days. If you’re low on organic traffic you could try pushing paid traffic instead. That’s interesting in itself because you’d be able to test certain audiences with certain CRO changes.
There are plenty of A/B testing tools on the market but one that’s free and has almost all the features you need is Google Optimize—contact us and we’ll walk you through integrating it into your Shuup account.
Google Optimize is so simple to use. Just add your original URL and test variant and define your audience based on things like location, on-site behavior, devices (e.g. Android, iOS) or use one of your existing Google Analytics or Google Ads audiences. Set the time period and launch. When the test is finished Google Optimize will calculate the winning variant.