It’s easy to take the importance of product images for granted, but customers definitely don’t. 83% of shoppers reported product images as the most influential factor in their purchasing decision. Surprisingly, images were more influential than product reviews from customers (75%) and star ratings (64%). The number of product photos you offer has an impact too: Shoppers in 2019 expected between 5-8 product images, up from just 3 images in 2016. With Shuup, it’s easy to drag and drop unlimited images for each product.
If you want to present your products at their best and recreate the in-store experience of browsing and inspect products, it’s worth investing in quality product photos across your store. An individual seller can purchase the equipment needed to take quality shots for under $1,000 (here’s a list of what you might need) or consider outsourcing to a professional—the ROI (Return on Images!) will be well worth it. If you’re not able to invest, a decent smartphone will do the job. Use your phone’s native editing software or check out some of these free editing apps for iOS and Android.
Make sure your images are high-definition and showcase your product from all angles. Placing products in situ, such as in a living room or kitchen setting, will help buyers visualize how they’ll look in their own spaces as well as giving them an idea about size and dimension (this is one reason IKEA “stages” all of its products.)
The feeling of handling and inspecting products in person can be recreated using 3D product configurator software. Put simply, a configurator presents a product as a 3D photorealistic image that can be interacted with, rotated, and zoomed. 3D configurators are great for both B2B and B2C physical products, especially those with a certain complexity or multiple components.
Giving e-commerce customers the chance to interact with a product has been shown to improve buyer confidence, shorten the sales cycle, and can positively impact return rates, customer satisfaction, and repeat customers.