Headless Ecommerce is an online store where the front-end is separate from the back-end. The content management system, the part of the store customers see, is decoupled from the application layer, the eCommerce system handling operations. Data from interactions on the front-end is sent to the back-end for handling.
Store owners are free to use any front-end to sell to customers, whether it be an online marketplace, social media post, or iOS app. Developers are not restricted by having to make back-end changes that will function with the connected front-end, like with traditional ecommerce platforms.
This makes headless ecommerce great for omnichannel selling, reaching customers on every device and wherever they shop. New storefronts and apps can be added at any time, they are simply connected to the decoupled back-end. This is perfect for scaling your commerce operation and advancing with current selling trends. Store owners control the customer experience while the headless ecommerce system handles the rest.