SEO is the Order of the Day
You can’t talk about online stores or anything to do with digital platforms without mentioning SEO. SEO is just how online business works. Anyone who fails to put it into consideration can’t compete effectively in the market. It’s key to attracting clicks and conversions.
Large ecommerce sites have been employing strong SEO strategies for years. If your site doesn’t follow suit, it will remain low in the rankings on search engine results pages (SERPs).
The implication of this is that your business will attract less organic search traffic compared to the ecommerce giants. The first page of Google attracts 71% of the search traffic clicks. In recent years, this has gone up to 92%. Second-page results come in at below 6% of all website clicks. Small businesses must strive to rank on the first page.
There is no other way to rank higher on SERPs. You have to develop an SEO strategy in order to attain valuable organic rankings in the available search engines. Without implementing an SEO strategy, forget about visibility on the internet.
Since small ecommerce businesses are not yet very well known, increasing brand awareness becomes one of their main goals. Potential customers will definitely conduct research before making purchases.
If they do not find any information about your page online, they won’t know about you. With proper SEO techniques, consumers will organically discover your brand and eventually lead to more conversions.
SEO Builds Trust
When your ecommerce site ranks high among search results, users get the idea that Google finds your site trustworthy. These users will handle your site as such; credible and trustworthy.
Proper application of the various on-site SEO tactics also makes the user experience awesome. For instance, creating relevant content that answers your visitors’ questions will keep users visiting your site for more because they trust it. This, together with the technical SEO tips, will cause your site to be ranked higher on the SERPs.
The more users trust and engage with a website, the more Google will trust that the website is authentic and promotes a strong user experience. As a result of this, Google’s algorithm will rank the site higher in the SERPs. Other users who haven’t yet engaged with the site will easily find it on Google because of the positive feedback of past visitors.
Before you know it, your e-commerce business shall have stamped its authority in the online store space, even competing effectively with veterans in the business.