B2b content is great as a top-of-the-funnel conversion tactic but it also has a crucial role to play in moving customers further down the funnel, eventually helping close deals. Because content is so successful at conversion, the B2B sphere is now saturated. A quick scroll through your LinkedIn feed and you’re bound to see posts offering whitepapers, eBooks, and studies.
The level of content consumption is good news in the sense that users are still happy to interact with this type of marketing material. Giving potential customers valuable content helps close deals, but creating that content is a time- and labor-intensive process, especially for small businesses.
To help you start or increase content creation we’re going to look at some of the most tried and tested formats and offer you some top tips.