Boost Interest With Email Newsletters
Email marketing is a powerful sales tool because the audience has opted to receive your emails. When a customer has given their email address, they want to hear from you. That’s why email offers the highest return on your marketing spending, with an average click-through rate of 2.5%.
Mailchimp is the most popular email marketing software amongst Shuup customers. It’s easy to design beautiful emails using their drag-and-drop builder. As well as announcing new products, you can also set up automations like a welcome email for new subscribers. The insights and analytics tools allow you to see how your list engages with your emails so you can develop and test new mar Save keting campaigns.
Within Shuup, we connect with Mailchimp to allow you to automate order transactional emails like purchase summaries, shipping information, and payment updates – which informs the customer and builds trust.
Cost-effective and easy-to-use, email marketing is a hugely important tool to add to your sales strategy.
Share Your Value With a Blog
A blog post is a great way to engage your audience and share your business’s values. It’s an easy way to offer advice or share the latest updates on your products. Coming up with content doesn’t have to be a major task either. Since your blog will show your expertise, you can pull content from presentations, interviews, and webcasts – which means you can spend more time on other marketing tasks!
Shuup’s blog tool is built for SEO, which helps drive new traffic to your marketplace and increases brand awareness.
Sharing your insights in a blog post allows you to showcase your company and build trust with browsing visitors. Using the comments feature can be a helpful way to build a relationship with readers, spark some new ideas for follow-up posts, and create a feeling of community.
The most effective blog posts end with a call to action that can convert readers into leads. Be sure to ask the reader a question or showcase your offerings. (Like how Shuup’s multi-vendor marketplace comes with blog functionality as a standard offering!)