Shuup Ecommerce Features

Shuup’s default sandbox installation includes built-in ecommerce features and Add-ons plus Shuup’s modern front-end and robust back-end. Customize your marketplace further by developing the core source code directly and by building connections to all your commerce operations software.

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Design Features

Custom Marketplace Branding

Shuup multivendor features make it easy to add your marketplace’s custom branding: logos, landing pages, color themes, and fonts and pages. Keep the look and feel of your site consistent with your brand across all sales channels. Run it all on your own custom domain for a unified experience.

Built-In Page Editor

Shuup’s built-in layout editor is a comprehensive tool for customizing the look and feel of your marketplace. Page containers and visibility setting let you add features like images and product showcases to different sections of each page. You can even add custom CSS to fine tune every detail.

Responsive Design

For users on the go, optimized for every screen. Offer consistent User Experience (UX) across every device and screen size. This will increase conversions and decrease bounce rate.

Highlight Featured or Sale Products

Boost sales by showcasing your top items and featured products. Set time limits and other rules to keep your content fresh.

Promotional Banners and Carousels

Show your best deals, discounts through promotional banners to entice your audience. Set display dates and other settings for automated holiday or timed sales. Shuup campaign and promotional multivendor features convert sales.


A complete content management system to keep your marketplace active with visual content. Create visually stunning blogs and video content to keep customers coming back. Then push content to all your social media channels for complete customer reach.

Branding for Vendors

Vendor’s can also customize their own individual pages or micro-site with their own branding. In a single store-front marketplace where vendor’s sell from the same site, they can add logos, info and color schemes. You can allow them as much customization freedom as you want.

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Unlimited Customizability

Use Shuup’s built-in page editor with Shuup NOW and go completely custom with Shuup NEXT.

Product Management Features

Adding New Products is Easy

Get vendors up and running fast with products you set. Or let them create or upload their own through our easy interface. Add new products in a few clicks and easily create product variations like size or color.

Bulk Product Editing

Save time when you or your vendors update products globally. CSV file Import and Export options let you edit any number of products in seconds. You can update any product parameter including stock levels, price, vendor availability, discounts, categories, and more.

Sell Products, Digital Goods, Rentals, and Services

Shuup multivendor features let you create a marketplace for vendors to sell products, services, or digital downloads. Let vendors take bookings for their services. Build a peer-to-peer rental or streaming portal. Develop a custom a local delivery service with geo-location and distance filters and custom integrations to 3rd party driver tracking software. Shuup Multivendor Software works for any marketplace idea, B2B or B2C.

Import Products, Customers, and Data

Easily re-platform your marketplace to Shuup. Data migration is quick and easy with robust import in CSV format. You can import unlimited products, customers, or other data.

Track Inventory

Robust inventory tracking and notifications make sure your vendors never run out of stock. Track sales and best-selling products to maximize inventory ROI. Vendors can track stock levels and setup notifications like low limit alerts and more. Vendors can also hide out of stock items, allow pre-purchases, or set timed products to go live on restock.

What Our Clients Say

[fusion_testimonials design=”classic” navigation=”yes” speed=”8000″ backgroundcolor=”rgba(246,243,243,0)” textcolor=”#2d2d2d” random=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_testimonial name=”Taylor S.” avatar=”image” image=”×99.png” image_id=”27795|fusion-200″ image_border_radius=”” company=”Product Manager, Real Estate” link=”” target=”_blank”]

Highly Flexible Integrated Online Marketplace

SHUUP offers complete flexibility in its marketplace platform. Our organization requires a unique hierarchy, multi-level access, and custom payment and transfer setup. The SHUUP team is knowledgable in all aspects of building out a marketplace and was able to not only guide our decision in third-party integration but build the platform within the time, scope and budget we allotted. The development team is easy to work with, quick to respond and understanding. We’ve launched the MVP of our platform and I cannot wait to dive into more enhancements with the SHUUP Team.

SHUUPS Marketplace platform is agnostic to third-party integrations. The development team has been able to integrate with as many third-party partners and as custom as we would like. It’s truly a custom-built platform. The team offers a template that’s very user friendly but they also have the ability to redesign to your liking.

[/fusion_testimonial][fusion_testimonial name=”Vipul P.” avatar=”image” image=”×87.png” image_id=”27794|fusion-200″ image_border_radius=”” company=”CEO & Founder of Mystr33t” link=”” target=”_blank”]

I would recommend Shuup as the Software Developers of Choice.

From Sales through to Development and Support they have gone above and beyond to build out a bespoke Marketplace Platform to match my complex requirements and value for money has been on point. From the outset Shuup took the time to understand my goals and ideas and worked very closely with me to build a responsive website that has met the needs for my business. The team have been very flexible with changes that I have requested during sprints but also honest if not possible. They always have a solution or a suggestion to help improve your features which have always been welcomed. I look forward to working with Shuup for the foreseeable future and very happy to be partnering with such a great team.

[/fusion_testimonial][fusion_testimonial name=”Julian F.” avatar=”image” image=”” image_id=”27863|full” image_border_radius=”” company=”Chief Information Officer – Transportation/Trucking/Railroad” link=”” target=”_blank”]

Amazing Solution After a Long Search

They’ve been a great help, I started not only with the exiting platform but with additional customization and development hours for front-end and back-end features. They’ve been extremely helpful and very responsive, very understanding of our goals, and have also encouraged new ones and found solutions during our collaboration online and over the phone. They have a great team, I would recommend them to anyone looking for a smart and hard-working team that gets done with they promise, great service and company.

The best part of this platform is the existing tools and growing index, it was exactly what we needed when it comes to a marketplace and had just about everything already in place for our extensive needs.

[/fusion_testimonial][fusion_testimonial name=”Ian P.” avatar=”image” image=”” image_id=”28397|full” image_border_radius=”” company=”President/Director – Farming” link=”” target=”_blank”]

Amazing Solution After a Long Search

I enjoyed the working experience, communication and delivery to performance so much I brought to them another development platform much larger than my original one. I have already recommended them to other business associates. Good rates, great service, they listen, they ask lots of questions, they aim to provide you exactly what you want and if it will cost a little bit more, they are up front and honest about the extra costs and the challenges that bring them to those extra costs, otherwise known as honesty.

The software is simplistic in design and function but robust in the power from behind the scenes. Once I got the hand of setting up vendors on my platform I was able to customize it according to my vendors and consumers needs. The look and feel of the site is not over the top, is easy to navigate and provides my market with an easy to use application.


Launch a store today!

Ecommerce Features

Order Management

Streamlined order management lets you and your vendors handle sales with ease. Create shipments, accept refunds, and more.

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User Management

Manage all your users including vendors, suppliers, customers, and affiliates in one place. Verify and accept new vendors or suppliers through the click of a button.

Order Notifications

With Shuup it is easy to stay on top of orders, shipments, and returns. With automatic notifications, each vendor gets an instant email or text about new orders. As the administrator you can also get notified on order status updates, such as when they are processed, shipped, or cancelled. Keep track of vendor performance easily to keep your marketplace quality consistent.

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Cross-selling, Up-Selling, and Related Products

Increase the average order total by enticing customers to add additional products to their cart. Showcase similar products, products that are often purchased together, what other customers often buy with a product, upgraded versions of products, and more. You can display cross-sells and up-sells to customers on product listing pages and in the basket for one last click.

Wish Lists and Favorites

Let customers save products for later as favorites, keeping them interested in your site and enticing them to return.  They can access their favorites list when logged in through their own member portal. You can offer customers timed discounts on favorite products to convert them into sales.

Sales, Coupon Codes, and Discounts

Grab every opportunity to convert a sale. Create any kind of sales campaign using rules, time, and display settings. You set the conditions to be met for the discount to be applied. Give discounts for baskets over a certain total amount, or when there are multiple items. Discount orders with multiple items of a certain brand or bulk orders. Create timed holiday coupon codes and more with Shuup multivendor features.

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Easy, Single Page Checkout

Increase your business internationally. Let customers view your site in the language they prefer or based on their geo-location.  Our language features allow you to translate and edit your marketplace content to different languages of your choice. Vendors can also translate product data and other info.

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Ratings and Reviews

Generate a positive reputation for your marketplace using the built-in review system. Not only does it help in determining high quality products, it also creates accountability and ensures quality control on your products and services. Let customers review not only products, but vendors as well, keeping them in check.

Review Management

Manage every product and vendor review from one dashboard view. You can choose to accept and verify reviews before they go live, ensuring only quality content is showcased on your site. You can also set whether reviews can only be made by users with verified purchases.


Let customers select products or vendors based on their location and distance. Perfect for developing up a custom local delivery network like Postmates, Grubhub, or SkipTheDishes. Build a service network for B2B contractors or agents, or for freelancers like Fivver and Wag. Create a booking service for rentals or services like Airbnb.

Search and Filter

Shuup provides advanced tools for customers to search, categorize, and filter content. Customers can search by keywords, dates, categories, and by location on a map. They can filter and sort by price, name, size, color, vendor distance, rating and more. You can set up categories, subcategories, and numerous custom filters to help people find the right products.

Safe and Secure

Shuup is built on a battle-tested framework and utilizes only the safest means of storing your data and store information. Regular backups of your marketplace and its database happen automatically so you always feel secure. Addons and integrations are also chosen for their security features, including payment gateways with PCI compliance. Never have to worry about security or server issues.

Tax Management

Set product taxes depending on the product category, locations, user group, or business ID. Shuup automates tax calculations with real-time live tax rates with TaxJar for almost any city in the world. Taxes and calculations are recorded by Shuup and can by automatically or manually sent to accounting software.

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International Taxes

Automatically calculate international taxes based on the country of your buyer. Calculations are made using a database of taxes we import with rules and exceptions to properly charge the correct rate including Value Added Tax (VAT). Easily reach buyers around the globe with Shuup multivendor features.

Bookings Management

Create a service or rental marketplace by letting vendors handle bookings and manage availability. Vendors can specify their listing’s availability per day, per night or per hour, and customers can book time slots.


Shuup keeps track of every dollar that goes through the system, including individual vendor sales, taxes, and more.  You can also keep your books in order with a custom integration to your accounting software of choice, such as quickbooks. You can also manually export reports to import into your favorite software.

Shipping Calculations

Setup numerous shipping methods for orders based on many factors. For example, shipping charges can depend on customer’s location, total order cost, weight, or the number of items in the order. Through Shuup’s open API’s and integration possibilities, you can also connect to any other major shipping carrier of your choice, such as FedEx or UPS.