Refined and open ecommerce for high growth brands

The modern platform for boosting sales on any channel. We make it easy so you can focus on your business.

Try Shuup cloud for free. No risk, and no credit card required.

or download Shuup open source

  Shuup Standard

All the basics for starting a new business

Shuup Plus

Everything you need for a growing business

Monthly Price $29 $79
Credit Card Rates
Using Shuup Payments
2.9% + 30¢ 2.9% + 30¢
Transaction fees
Using Shuup Payments None None
Using Custom Payments 2.0% 1.0%
Unlimited Sales
Unlimited Products
Unlimited File Storage
Unlimited Bandwith
Unlimited Staff and Sales Accounts
All Themes
All Addons
Sitewide HTTPS
Service and Support
24/7 Service Monitoring -
24/7 Support -
Premium account services,
express routing, and priority support

Grow even faster with the Shuup ecommerce platform

Shuup merchants show unrivaled growth with our optimized sales platform and tools. We power thousands of retailers and B2B companies selling and brick-and-mortar businesses moving online. Shuup gives them beautiful responsive templates, trending sales tools, and reliable site hosting and uptime.

See more companies growing with Shuup

It's got it all

Shuup has every feature you could imagine to grow your small business for free. It has everything you need to build an awesome online experience and increase sales. This includes powerful sales tools, analytics and visitor behavior tracking, and the ability to sell across all channels, all with our reliable hosting, uptime and security, It’s all super easy and designed to scale as you grow.

See all features


Create stunning stores that sell

Shuup lets you build elegant shopping experiences in no time.

Your beautiful store comes complete with built in performance enhancements, incredibly fast page load times, and it’s all been optimized to get you found in search engines.


Ecommerce themes that pop

Quickly build an eye catching storefront with our responsive design templates. Choose from a huge selection of themes and customize to your heart’s desire. No coding skills needed.

Fully customize your shopper’s journey

Advanced features, premium support, enterprise-grade hosting.

I didn’t need to know a thing about setting up a website. Shuup made it super easy for me to have a shop up and running, selling my products.

Boost your sales

Shuup makes it easy for you to increase sales and scale your business with industry leading marketing, analytics, targeting, and conversion tools.

Drive more traffic

Shuup sites are optimized to be highly ranked in search engines letting your customers easily find you. Our product listing tools, cart abandonment retargeting, and marketplace integrations let you be seen buy shoppers anywhere.

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Sell on social media

Shuup offers built-in selling on Facebook, Pinterest, Instagram, and more.

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Get them to buy

Boost conversion rates with our powerful built-in tools and addons. Use our coupons and campaigns, abandoned cart savers, streamlined checkout, and faceted search to get site visitors to buy.

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Build your business

Shuup streamlines your business critical ecommerce operations so you can focus on growing your revenue.

Make shipping work for you

Shuup connects you to all the latest shipping options. Close that sale with the best shipping rates through complex rules, flat rates, drop-shipping, label printing and real-time carrier quotes.

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Our addons pack a punch

Our hand-picked selection of industry leading third-party addons and integrations connect you to the entire e-commerce and online retail ecosystem.

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Analyze everything, know your visitors

Shuup Analytics lets you increase conversion by understanding customer behavior. Get ready to spot trends, increase customer loyalty, and reach visitors when it matters most.

More on Shuup Analytics

Easily sell on any channel

Connect your store and sync inventory anywhere you sell. Control orders, sales, and even marketing between Shuup and all your channels including Amazon and eBay.

More on driving traffic

Boost your sales

We at Shuup pride ourselves on unparalleled support and love helping our users. Our help staff and support people are also part of our development team and know the product inside and out. They know their stuff and are here to help, 24/7. 

More on support forums


Powerful ecommerce software that grows with you

No matter the size of your business, Shuup can help you increase sales

Download   Start your free trial