Shuup feature list
…and we're always adding new ones

Shuup powers thousands of modern, feature rich
conversion-optimized stores that generate more sales.

Download Shuup open source. More information for developers how to get started can be found here.

Feature Included Recommended Addon
Set related products, up-sells, and cross-sells  
Set promotional pricing for specific stores, categories, customer groups, or products  
Create flexible coupons for specific stores, customer groups, time periods, products, and categories  
Export coupon codes for offline distribution, email, newsletters, and more  
Track and report coupon usage  
Set multi-tier pricing for quantity discounts  
Get minimum advertised price (MAP) support  
Offer free shipping options  
Bundle products  
Create customizable category landing pages  
Show recently viewed and compared products  
Showcase new items with dynamic new product lists  
Save unpurchased items for the shopper's next visit with persistent shopping cart  
Create newsletters and manage their distribution   Email Marketing
Add Facebook, Twitter, and email links for sharing products   Social Media
Feature Included Recommended Addon
Automatically generate a Google sitemap  
Create search engine friendly URLs  
Take full control of URLs with URL rewrites  
Create metadata for products, categories,and content pages  
Feature Included Recommended Addon
Control multiple websites and stores from one administration panel  
Define roles and permissions to control access to administrative features  
Use the content management system to create and easily edit pages and content blocks  
Choose from a wide variety of templates that are 100% customizable  
Get support for multiple languages and currencies  
Set tax rate based on location, product type, or customer group (i.e., wholesale vs. retailer)  
Use a Web Services API for easy integration between Shuup and third-party applications  
Batch import and export catalog and customer information  
Add CAPTCHA functionality to help prevent automated software from attempting fake logins  
Feature Included Recommended Addon
Display simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products  
Display virtual products  
Include downloadable/digital products with samples  
Define unlimited product attributes  
Create pre-defined attribute sets for quick product creation  
Easily manage inventory with support for backordered items  
Receive notification when inventory needs to be replenished  
Choose out-of-stock messaging and display options  
Define minimum and maximum product quantities that can be added to the cart  
Mass-assign a value to multiple products for batch updates to products  
Automatically resize images and include watermarking  
Use advanced pricing rules and get support for special prices, customer group prices, and tiered pricing  
Rewrite and redirect search results if customers are searching and receiving no results  
Moderate reviews and product tags  
Allow customer personalized products – upload images and text for monogramming, etc.  
Feature Included Recommended Addon
Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/faceted navigation  
View product category items in grid or list format  
View product comparisons with history  
Display a recently viewed products module  
Add breadcrumbs  
Define search synonyms to expand search results  
Add a popular search terms cloud  
Feature Included Recommended Addon
View multiple images per product  
Zoom-in on product images  
Include swatches to show colors, fabrics, and more  
Set related products, up-sell, and cross-sell  
Display stock availability  
Show pricing tiers  
Show product option selection  
Include grouped products view  
Include option to add product to wish list  
Add Facebook, Twitter, and email links for sharing products  
Feature Included Recommended Addon
Use one-page checkout  
Use guest and registered user checkout  
Ship to multiple addresses in one order  
Add option for account creation at beginning of checkout  
Get SSL security support for orders on both front-end and back-end  
Save shopping cart  
Accept gift messages per order and per item  
Show tax and shipping estimates in the shopping cart  
Save credit card method for offline payments  
Authorize and charge upon shipment or checkout  
Integrate with multiple PayPal gateways  
Integrate with  
Accept checks and money orders  
Accept purchase orders  
Get additional payment extensions through Shuup Marketplace  
Select PayPal Credit as a payment option  
Integrate shipping with label printing for all major carriers  
Receive real-time shipping rates from UPS, UPS XML(account rates), FedEx (account rates), USPS, and DHL  
Specify allowed destination countries based on shipping method  
Set flat rate shipping per order or item  
Set table rates for weight, price, destination, and number of items  
Provide free shipping  
Provide on-site order tracking from customer accounts  
Feature Included Recommended Addon
View, edit, create, and fulfill orders and/or invoices from the admin panel  
Create multiple invoices, shipments and credit memos per order to allow for split fulfillment  
Print invoices, packing slips, and shipping labels  
Enable customer service representatives to create orders and customer accounts, and update products and coupons in customers’ shopping carts and wish lists  
Receive email notifications and RSS feeds with order status  
Create custom order status labels to track progress  
Feature Included Recommended Addon
View comprehensive account dashboard  
Choose default billing and shipping addresses  
Include address book with unlimited addresses  
See order status and history  
Allow re-ordering from account  
View recently ordered items  
Include shareable wish list   Wishlist
Manage newsletter subscriptions   MailChimp
View product reviews submitted  
View product tags submitted  
Access downloadable/digital products  
Feature Included Recommended Addon
Use Contact Us form  
Create and edit orders from the admin panel  
See order history with status updates  
View order tracking from account  
Create customizable transactional emails for order status, account updates, password resets, and more  
Feature Included Recommended Addon
Receive support for localization, multiple currencies, and local tax rates  
Receive support for accented characters and right-to-left text  
Get product with six translations (French, Dutch, German, Spanish, Portuguese, Chinese)  
All possible languages supported  
Configure list of allowed countries for site registration, shipping, and billing  
Support fixed product taxes, such as WEEE/DEEE in the EU  
Automatically calculate tax for transactions in the EU with VAT-ID validation  
Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance  
Feature Included Recommended Addon
Receive support for Google Universal Analytics  
Access the following reports through the admin    
- Sales report  
- Tax report  
- Abandoned shopping cart report  
- Best viewed products report  
- Best purchased products report  
- Low stock report  
- Search terms report  
- Product reviews report  
- Low stock report  
- Tags report  
- Coupon usage report  
- Total Sales invoiced report  
- Total Sales refunded report  
Feature Included Recommended Addon
Responsive Design  
Quickly create a site optimized for any device using an included base responsive design reference theme The responsive design:  
- Can be easily customized for a faster time to market  
- Reduces long-term maintenance costs and eases site updates  
- Offers SEO benefits by using Google’s preferred approach to optimize mobile sites  
- Enables customers to read notifications and promotional mailing on mobile devices through responsive emails and newsletters   MailChimp
Feature Included Recommended Addon
Data Migration (Products, Customers, Orders)  
Translation work for missing languages  
Possible Data scraping of Product metadata, news, blogs  
Improve Search function to autocomplete and filter search results page  
Google Analytics code  
Adwords code  
Remarketing code  
Remarketing dynamic ads code  
Google shopping code  
Web search console  
Mixpanel code (option)  
Engage customer to return web page