Shuup Privacy for Customers


If you are a merchant using Shuup to power your business we collect and use your personal information to provide you with the use of our platform and its services, and generally to help you better manage your business and your relationship with your customers. Additionally, please review our overall privacy policy that applies to everyone whose information we process.

What information we collect about you and why

We collect personal information when you sign up for Shuup, when you use our platform, or when you otherwise provide us information. We may also use third party service providers to help us review accounts for fraud or other concerns. In general we need this information for you to be able to use our platform.

What we collect

Information you provide us about you and your business, like your name, the name of your staff or other individuals associated with your business, company name, address, email address, and phone number.

  • To provide you with the use of our platform and other related services (e.g., to confirm your identity, to contact you about issues with the platform, to invoice you)
  • To advertise and market products or features to you
  • To comply with legal requirements

Payment information you provide us, such as your credit or debit card number or your bank account number. If you use Shuup Capital, we also collect information that you may choose to make available to us about your business’s bank accounts or financial assets.

  • To charge for our services

Information about how you access Shuup websites, your account, and our platform, including information about the device and browser you use, your network connection, your IP address, and details about how you browse our websites and platform. We collect some of this information by using “cookies” or other similar technologies directly from your device. For more information about how we use these technologies, see our Cookie Policy.

  • To provide you use of, and to improve, our platform and other related services (e.g., identifying ways to make our platform easier to use or navigate)
  • To personalize the platform for you (e.g., by showing you apps in our app store that we believe may be useful to you)
  • To advertise and market products or features to you

We also work with companies that provide us with information about merchants or prospective merchants (for example, to protect against fraud or if we’re sponsoring an event).

When and why we share your information with others

Running a business is hard, and we work with a variety of companies to help us provide you with a range of services to help you support your business. We sometimes share your personal information with these companies to help us provide you with Shuup services.

We also share your personal information with others:

  • to prevent or investigate suspected fraud, threats to physical safety, illegal activity, or violations of a contract (like our Terms of Service) or our policies (like our Acceptable Use Policy)
  • to help us conduct marketing and advertising
  • if we merge with or are acquired by another company

Additionally, almost every merchant using the Shuup platform also uses non-Shuup services to support their business (for example, apps from our app store, sales channels, payment gateways, or shipping providers).

Shuup doesn’t control how these services use your personal information, and you should review any other service you use to make sure it meets your privacy expectations. When you choose to use non-Shuup services, we tell you what information we will share with that service at your direction, so you can decide whether you want to use the service. You can review what access any app has to your information or your store’s information on the “App Details” page in the Shuup admin.

Your rights over your information

We believe that you should be able to access and control your own personal information no matter where you live. You can access and correct a lot of your personal information directly through the Shuup admin. For information you are not able to access or correct directly within the Shuup admin, please submit a data subject request to

Because we need your personal information to provide Shuup services, we generally keep your personal information while you use Shuup products or services. If you close your store, you stop paying your subscription fees, or we terminate your account, we retain store information for two years before we begin the personal information purge process. We don’t do this immediately in case you reactivate your account, or if there is a legal complaint or audit relating to your business. If you contact us to request deletion of your store’s information, we will begin the personal information purge process after 90 days, except if we are legally required to retain specific information. If you have questions about this process, please our Support team at Please keep in mind that after we anonymize your personal information, we may continue to use non-identifiable information to improve our services.

Finally, we do not and will not “sell” your personal information, as that term is used in California law.

Your customers’ information

In order to power your business, we collect and use personal information about your customers. In general, we only collect and use this personal information as directed by you, and as further described in our Data Processing Addendum. Legally speaking, we are a “data processor” and a “service provider” as these terms are used in European and California privacy law. We will never use your customers’ information to independently market or advertise to your customers unless they are also using one of our applications or services directly. We also do not and will not “sell” your customers’ information, as that term is used in California law.

Because you decide how the personal information of your customers will be used, you need to make sure your customers understand how you (and how we on your behalf) collect and process their personal information. You should do this by, at a minimum, posting a privacy policy on your store that describes the information you collect, how you use it, and who you share it with.