Multi-Vendor Features

Build a custom marketplace in the cloud where vendors can easily sign up and start selling products. Easily manage unlimited vendors and products while collecting commissions on every sale. Shuup has ready-to-go multi-vendor features to launch your marketplace

Multi-Vendor Features

Build a custom marketplace in the cloud where vendors can easily sign up and start selling products. Easily manage unlimited vendors and products while collecting commissions on every sale. Shuup has ready-to-go multi-vendor features to launch your marketplace

Multivendor Ecommerce

Multivendor marketplaces instantly gain the product catalogues of all its vendors. This gives customers much more to shop for, increasing its value. Multivendor features let vendors handle the day-to-day sales and handling of products while you focus on managing the marketplace.

Admin Dashboard

The marketplace administrator manages the entire marketplace from their own admin dashboard.  This includes overseeing and approving vendors, verifying products and listings, and enabling overall marketplace improvements.

Separate Vendor Dashboard

Each vendor has a separate dashboard, where they manage their own listings, profile page info, logo and images, shipping zones, methods and rates, and get personalized reports. Multivendor features like Shuup vendor portals make it easy to run a successful, massive marketplace.

Easy Vendor Signup

Along with registration by the store administrator, vendors can easily sign up themselves directly from the storefront. The welcome message on the main dashboard page guides the vendor through the very first steps and provides other relevant info.

shuup - multivendor features - vendor dashboard

Fast Vendor Setup

Vendors can sell within minutes of registering to your marketplace. With Shuup, it’s quick and easy for new vendors to create new listings, add product information, and begin accepting payments.

Multiple Levels of Administrative Access

Running a large-scale marketplace is much easier when delegating duties to your staff members. Allow your team to manage the marketplace for you by making them staff users, and only give them access they need.

Advanced Vendor Restrictions

Take full control over every vendor’s admin panel with multivendor features like vendor restrictions. You can enable and disable menus and set privileges hiding unnecessary menus and interface elements in the vendor dashboard, leaving only those that are frequently used by vendors.

Vendor Sub-Accounts

Marketplace merchants can create additional accounts to help manage their own inventory and orders for their main selling account. This is similar to the multiple levels of administration access available to your employees.

Adaptive Commissions

Attract more vendors by offering multiple commission models. You can reward your best sellers with lower rates or lower commissions for vendors paying a higher subscription fee.

Multivendor Order Management System

In a multivendor marketplace, customers can buy goods from several vendors in one order. Payments are split automatically by Shuup’s Stripe multivendor features for payments and correct amounts are distributed to each vendor.

shuup - multivendor features - multivendor order management

Configurable Vendor Plans

Earn more with vendor monthly subscription payments. You can create subscription plans for vendors with different conditions and limitations. For instance, you can charge more per month for vendors with large numbers of product SKU’s.

Common Products for Vendors

Make your marketplace catalog look nice and consistent by only allowing vendors to sell product listings created and designed by you. Vendors can choose which products they would like to sell and set prices and inventory.

Flexible Product Approval System

Easily approve or reject new products uploaded by vendors from your admin dashboard. You can automatically or manually approve products based on different criteria, such as description or image quality. Rules can also be set to auto-approve products from certain vendors.

Promotions for Vendors

Give your vendors more opportunities to boost their own sales. Vendors can create their own product and basket promotions including offering free shipping, discounts, free products, coupon codes, and reward points.

Vendor Locations

Vendor locations are great for local delivery or service networks. Vendors can also be displayed on a map and filtered by distance. Customers can simply click and order from the closest one.

Ecommerce Features

Shuup’s built in order management multi-vendor features let you set statuses, send out shipments or deliveries, and handle returns and refunds. Or use our built-in logic to develop complex automated enterprise solutions.

User Management

Manage all your users including vendors, suppliers, customers, and affiliates in one place. Verify and accept new vendors or suppliers through the click of a button.

Order Notifications

With Shuup it is easy to stay on top of orders, shipments, and returns. With automatic notifications and your own SMTP mail sender, you can send out instant email templates with smart fields based on many different triggers.

Cross-selling, Up-Selling, and Related Products

Increase the average order total by enticing customers to add additional products to their cart. Showcase similar products, products that are often purchased together, what other customers often buy with a product, upgraded versions of products, and more.

Wish Lists and Favorites

Let customers save products for later as favorites, keeping them interested in your site and enticing them to return.  They can access their favorites list when logged in through their own member portal.

Sales, Coupon Codes, and Discounts

Grab every opportunity to convert a sale. Create any kind of sales campaign using rules, time, and display settings. You set the rules and conditions to be met for the discount to be applied and discount the whole cart or specify what product or category should be discounted.

Ratings and Reviews

Generate a positive reputation for your marketplace using the built-in review system. This helps in determining high quality products and creates accountability and ensures quality control. Customers can review not only products, but vendors as well.

Review Management

Manage every product and vendor review from one dashboard view. You can choose to accept and verify reviews before they go live, ensuring only quality content is showcased on your site.

Geolocation

Let customers select products or vendors based on their location and distance. Perfect for developing a custom local delivery or service booking network like Postmates, Grubhub, Fiverr, or Wag.

Search and Filter

Shuup provides advanced tools for customers to search, categorize, and filter content. Customers can search by attributes, keywords, dates, categories, and by location on a map. You can set up categories, subcategories, and numerous custom filters to help people find the right products.

Easy, Single Page Checkout

Increase conversion through a streamlined single page checkout process, where customers can purchase items from multiple different vendors in one go. You can allow guest checkout, or require registration to checkout.

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Safe and Secure

Shuup is built on a battle-tested framework and utilizes only the safest means of storing your data and store information. Addons and integrations are also chosen for their security features, including payment gateways with PCI compliance.

Host on your own secure server →

Bookings Management

Create a service or rental marketplace by letting vendors handle bookings and manage availability. Vendors can specify their listing’s availability per day, per night or per hour, and customers can book time slots.

International Taxes

Automatically calculate international taxes based on the country of your buyer. Calculations are made using manually setup tax rules and classes, or through our TaxJar integration for easy, real time rates.

Accounting

Shuup keeps track of every dollar that goes through the system, including individual vendor sales, taxes, and more.  With Shuup, you can also keep your books in order with a custom integration to your accounting software of choice.

Browse Shuup →

shuup - multivendor features - taxes (1)

Shipping Calculations

Setup numerous shipping methods for orders based on many factors such as customer’s location, total order cost, or weight. With Shuup’s Shippo integration you can also get real time rates for major carriers like Fedex and DHL.

Mobile App

Offer a modern, convenient way to buy from your online marketplace with Shuup and headless configuration. With a custom built mobile app for iOS and Android, customers can browse your marketplace and make purchases all via their phones.

API Access

With Shuup, you can develop a custom native mobile app, integrate with your almost any third party software, or even build an entirely new marketplace experience. You can connect your multivendor marketplace to virtually any other API enabled system.

Learn More about custom API→

Watch a demo and see how you can create a self-hosted marketplace!

Watch a demo and see how you can create a custom marketplace in the cloud!

Watch a demo and see how you can create a custom marketplace in the cloud!

Product Features

Build any multi-vendor idea from a niche B2B marketplace, to a huge online mall like Amazon. Multiple vendors sell goods, services, rentals, or downloads through one online store. Instantly increase your product offering when vendors add new goods.

Product Features

Build any multi-vendor idea from a niche B2B marketplace, to a huge online mall like Amazon. Multiple vendors sell goods, services, rentals, or downloads through one online store. Instantly increase your product offering when vendors add new goods.

Adding New Products is Easy

Get vendors up and running fast with products you set. Or let them create or upload their own through our easy interface. Add new products in a few clicks and easily create product variations like size or color.

Sell Products, Digital Goods, Rentals, and Services

Shuup multivendor features let vendor sell products, services, or digital downloads. Let vendors take bookings for their services. Build a peer-to-peer rental or streaming portal. Develop a local delivery service through a custom integration to 3rd party driver tracking software.

Build a custom marketplace →

Import Products, Customers, and Data

Easily re-platform your marketplace to Shuup. Data migration is quick and easy with robust import in CSV format. You can import unlimited products, customers, or other data.

Bulk Product Editing

Save time when you or your vendors update products globally. CSV file Import and Export options let you edit any number of products in seconds. You can update any product parameter including stock levels, price, categories, and more.

Track Inventory

Robust inventory tracking and notifications make sure your vendors never run out of stock. Track sales and best-selling products to maximize inventory ROI. Vendors can track stock levels and setup notifications like low limit alerts and more.

Design Features

Custom Marketplace Branding

Shuup design features make it easy to add your marketplace’s custom branding: logos, landing pages, color themes, and fonts and pages. Keep the look and feel of your site consistent with your brand across all sales channels. Run it all on your own custom domain for a unified experience.

Built-In Page Editor

Shuup’s built-in layout editor is a comprehensive tool for customizing the look and feel of your marketplace. You can add features like images and product showcases to different sections of each page. You can even add custom CSS, HTML, and Javascript with Shuup NOW.

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Responsive Design

For users on the go, optimized for every screen. Offer consistent User Experience (UX) across every device and screen size. This will increase conversions and decrease bounce rate.

Highlight Featured or Sale Products

Boost sales by showcasing your top items and featured products. Set time limits and other rules to keep your content fresh.

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Promotional Banners and Carousels

Show your best deals, discounts through promotional banners to entice your audience. Set display dates and other settings for automated holiday or timed sales. Shuup campaign and promotional multivendor features convert sales.

CMS and Blog

A complete content management system to keep your marketplace active with visual content. Create visually stunning blogs and video content to keep customers coming back. Then push content to all your social media channels for complete customer reach.

Branding for Vendors

Vendor’s can also customize their own individual pages with their own branding including adding logos, info and color schemes. You can allow them as much customization freedom as you want.

Unlimited Customizability

Use Shuup’s built-in page editor and use CSS and other design features to create stunning marketplaces and user experiences. Or go completely custom or even headless with a Shuup Marketplace.

shuup - multivendor features - branding for vendors

Watch a demo and see how you can create a self-hosted marketplace!

Watch a demo and see how you can create a custom marketplace in the cloud!

Watch a demo and see how you can create a custom marketplace in the cloud!

Marketing Features

Use Shuup’s built-in notification rules to automatically send out content or connect to an Email Marketing service like Mailchimp to integrate your campaigns.

Marketing Features

Use Shuup’s built-in notification rules to automatically send out content or connect to an Email Marketing service like Mailchimp to integrate your campaigns.

SEO Settings

Shuup’s easy to use SEO settings optimize your content for search engines like Google. Add meta tags, descriptions, and rewrite search-friendly URLs to increase your ranking.

Create Blog and Video Content

With Shuup’s built-in blog features and page builder, you can create unbelievable content filled blog posts. Mark any page as a blog post and set all your SEO metadata so search engines like Google pick it up.

Loyalty Programs

Reward point programs encourage customers to buy more and shop regularly. With Shuup you and your vendors can easily setup a loyalty program, letting customers earn and spend points for purchases. Create the perfect loyalty system.

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Payment Features

Multiple Payment Options

Accept any type of payment. Let customers pay by debit or credit card, e-wallet, bank transfer, or even cash on delivery.

Secure Customer Wallets

Let customers save and edit their payment methods, increasing interaction and conversion rates.

Any Payment Gateway

Stripe and Paypal are built-in and ready to go and you can connect any payment gateway through Shuup’s API’s.

Learn more about Shuup →

Adaptive Vendor Payouts and Commissions

Collect commissions on every sale! Customers can place orders with products from multiple sellers. Shuup automatically splits the payment with Stripe and distributes the right amount to each vendor’s Stripe account, and your commission to you.

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Reporting and Analytics Features

Reports

Get instant reports for sales, customers, coupon usage, inventory levels, and more. Set time periods and export them in many formats.

Vendor Analytics for the Administrator

Measure vendor sales performance, order fulfillment completeness, customer satisfaction and more. Reward your best sellers and keep your quality high by regulating under-performers.

shuup - multivendor features - reports

Connect to Google

Measure your store and user behavior through Google’s own analytics platform. Simply paste your analytics javascript code into your theme’s custom javascript file.  You can also connect any other analytics or marketing platform in the same way.

Account Balance, Sales Reports, and Analytics for Vendors

Sellers can view detailed statistics on their sales in your marketplace. Like the store administrator, sellers can view graphical or tabular charts, and export many different sales reports. Vendors can also view their account balance to track all payouts and commissions.

Find Non-Performing Products & Categories

Get detailed info on why certain items and categories aren’t selling. Optimize your stock levels and future purchases for greater inventory ROI.

Single-vendor vs. Multi-vendor

hand_w_phone calling shuup multivendor marketplace - Shuup multi-vendor

Launch a multivendor marketplace today!

Launch a multivendor marketplace today!

hand_w_phone calling shuup multivendor marketplace - Shuup multi-vendor