Multi-Vendor Features
Build a self-hosted marketplace where vendors can easily sign up and start selling products. Easily manage unlimited vendors and products while collecting commissions on every sale. Shuup has ready-to-go multi-vendor features to launch your marketplace
Multi-Vendor Features
Build a marketplace where vendors can easily sign up and start selling products. Easily manage unlimited vendors and products while collecting commissions on every sale. Shuup has ready-to-go multi-vendor features to launch your marketplace
Multivendor Ecommerce
Multivendor marketplaces instantly gain the product catalogues of all its vendors. This gives customers much more to shop for, increasing its value. Multivendor features let vendors handle the day-to-day sales and handling of products while you focus on managing the marketplace.
Admin Dashboard
The marketplace administrator manages the entire marketplace from their own admin dashboard. This includes overseeing and approving vendors, verifying products and listings, and enabling overall marketplace improvements.
Separate Vendor Dashboard
Each vendor has a separate dashboard, where they manage their own listings, profile page info, logo and images, shipping zones, methods and rates, and get personalized reports. Multivendor features like Shuup vendor portals make it easy to run a successful, massive marketplace.
Easy Vendor Signup
Along with registration by the store administrator, vendors can easily sign up themselves directly from the storefront. The welcome message on the main dashboard page guides the vendor through the very first steps and provides other relevant info.

Fast Vendor Setup
Vendors can sell within minutes of registering to your marketplace. With Shuup, it’s quick and easy for new vendors to create new listings, add product information, and begin accepting payments.
Multiple Levels of Administrative Access
Running a large-scale marketplace is much easier when delegating duties to your staff members. Allow your team to manage the marketplace for you by making them staff users, and only give them access they need.
Advanced Vendor Restrictions
Take full control over every vendor’s admin panel with multivendor features like vendor restrictions. You can enable and disable menus and set privileges hiding unnecessary menus and interface elements in the vendor dashboard, leaving only those that are frequently used by vendors.
Vendor Sub-Accounts
Marketplace merchants can create additional accounts to help manage their own inventory and orders for their main selling account. This is similar to the multiple levels of administration access available to your employees.
Adaptive Commissions
Attract more vendors by offering multiple commission models. You can reward your best sellers with lower rates or lower commissions for vendors paying a higher subscription fee.
Multivendor Order Management System
In a multivendor marketplace, customers can buy goods from several vendors in one order. Payments are split automatically by Shuup’s Stripe multivendor features for payments and correct amounts are distributed to each vendor.

Configurable Vendor Plans
Earn more with vendor monthly subscription payments. You can create subscription plans for vendors with different conditions and limitations. For instance, you can charge more per month for vendors with large numbers of product SKU’s.
Common Products for Vendors
Make your marketplace catalog look nice and consistent by only allowing vendors to sell product listings created and designed by you. Vendors can choose which products they would like to sell and set prices and inventory.
Flexible Product Approval System
Easily approve or reject new products uploaded by vendors from your admin dashboard. You can automatically or manually approve products based on different criteria, such as description or image quality. Rules can also be set to auto-approve products from certain vendors.
Promotions for Vendors
Give your vendors more opportunities to boost their own sales. Vendors can create their own product and basket promotions including offering free shipping, discounts, free products, coupon codes, and reward points.
Vendor Locations
Vendor locations are great for local delivery or service networks. Vendors can also be displayed on a map and filtered by distance. Customers can simply click and order from the closest one.
Ecommerce Features
Shuup’s built in order management multi-vendor features let you set statuses, send out shipments or deliveries, and handle returns and refunds. Or use our built-in logic to develop complex automated enterprise solutions.
User Management
Manage all your users including vendors, suppliers, customers, and affiliates in one place. Verify and accept new vendors or suppliers through the click of a button.
Order Notifications
With Shuup it is easy to stay on top of orders, shipments, and returns. With automatic notifications and your own SMTP mail sender, you can send out instant email templates with smart fields based on many different triggers.
Cross-selling, Up-Selling, and Related Products
Increase the average order total by enticing customers to add additional products to their cart. Showcase similar products, products that are often purchased together, what other customers often buy with a product, upgraded versions of products, and more.
Wish Lists and Favorites
Let customers save products for later as favorites, keeping them interested in your site and enticing them to return. They can access their favorites list when logged in through their own member portal.
Sales, Coupon Codes, and Discounts
Grab every opportunity to convert a sale. Create any kind of sales campaign using rules, time, and display settings. You set the rules and conditions to be met for the discount to be applied and discount the whole cart or specify what product or category should be discounted.
Ratings and Reviews
Generate a positive reputation for your marketplace using the built-in review system. This helps in determining high quality products and creates accountability and ensures quality control. Customers can review not only products, but vendors as well.
Review Management
Manage every product and vendor review from one dashboard view. You can choose to accept and verify reviews before they go live, ensuring only quality content is showcased on your site.
Geolocation
Let customers select products or vendors based on their location and distance. Perfect for developing a custom local delivery or service booking network like Postmates, Grubhub, Fiverr, or Wag.
Search and Filter
Shuup provides advanced tools for customers to search, categorize, and filter content. Customers can search by attributes, keywords, dates, categories, and by location on a map. You can set up categories, subcategories, and numerous custom filters to help people find the right products.
Easy, Single Page Checkout
Increase conversion through a streamlined single page checkout process, where customers can purchase items from multiple different vendors in one go. You can allow guest checkout, or require registration to checkout.

Safe and Secure
Shuup is built on a battle-tested framework and utilizes only the safest means of storing your data and store information. Addons and integrations are also chosen for their security features, including payment gateways with PCI compliance.
Bookings Management
Create a service or rental marketplace by letting vendors handle bookings and manage availability. Vendors can specify their listing’s availability per day, per night or per hour, and customers can book time slots.
International Taxes
Automatically calculate international taxes based on the country of your buyer. Calculations are made using manually setup tax rules and classes, or through our TaxJar integration for easy, real time rates.
Accounting
Shuup keeps track of every dollar that goes through the system, including individual vendor sales, taxes, and more. With Shuup NEXT, you can also keep your books in order with a custom integration to your accounting software of choice.

Shipping Calculations
Setup numerous shipping methods for orders based on many factors such as customer’s location, total order cost, or weight. With Shuup’s Shippo integration you can also get real time rates for major carriers like Fedex and DHL.
Mobile App
Offer a modern, convenient way to buy from your online marketplace with Shuup NEXT and headless configuration. With a custom built mobile app for iOS and Android, customers can browse your marketplace and make purchases all via their phones.
API Access
With Shuup NEXT, you can develop a custom native mobile app, integrate with your almost any third party software, or even build an entirely new marketplace experience. You can connect your multivendor marketplace to virtually any other API enabled system.
Product Features
Build any multi-vendor idea from a niche B2B marketplace, to a huge online mall like Amazon. Multiple vendors sell goods, services, rentals, or downloads through one online store. Instantly increase your product offering when vendors add new goods.
Product Features
Build any multi-vendor idea from a niche B2B marketplace, to a huge online mall like Amazon. Multiple vendors sell goods, services, rentals, or downloads through one online store. Instantly increase your product offering when vendors add new goods.
Adding New Products is Easy
Get vendors up and running fast with products you set. Or let them create or upload their own through our easy interface. Add new products in a few clicks and easily create product variations like size or color.
Sell Products, Digital Goods, Rentals, and Services
Shuup multivendor features let vendor sell products, services, or digital downloads. Let vendors take bookings for their services. Build a peer-to-peer rental or streaming portal. Develop a local delivery service through a custom integration to 3rd party driver tracking software.

Import Products, Customers, and Data
Easily re-platform your marketplace to Shuup. Data migration is quick and easy with robust import in CSV format. You can import unlimited products, customers, or other data.
Bulk Product Editing
Save time when you or your vendors update products globally. CSV file Import and Export options let you edit any number of products in seconds. You can update any product parameter including stock levels, price, categories, and more.
Track Inventory
Robust inventory tracking and notifications make sure your vendors never run out of stock. Track sales and best-selling products to maximize inventory ROI. Vendors can track stock levels and setup notifications like low limit alerts and more.

Design Features
Custom Marketplace Branding
Shuup design features make it easy to add your marketplace’s custom branding: logos, landing pages, color themes, and fonts and pages. Keep the look and feel of your site consistent with your brand across all sales channels. Run it all on your own custom domain for a unified experience.
Built-In Page Editor
Shuup’s built-in layout editor is a comprehensive tool for customizing the look and feel of your marketplace. You can add features like images and product showcases to different sections of each page. You can even add custom CSS, HTML, and Javascript with Shuup NOW.

Responsive Design
For users on the go, optimized for every screen. Offer consistent User Experience (UX) across every device and screen size. This will increase conversions and decrease bounce rate.
Highlight Featured or Sale Products
Boost sales by showcasing your top items and featured products. Set time limits and other rules to keep your content fresh.

Promotional Banners and Carousels
Show your best deals, discounts through promotional banners to entice your audience. Set display dates and other settings for automated holiday or timed sales. Shuup campaign and promotional multivendor features convert sales.
CMS and Blog
A complete content management system to keep your marketplace active with visual content. Create visually stunning blogs and video content to keep customers coming back. Then push content to all your social media channels for complete customer reach.
Branding for Vendors
Vendor’s can also customize their own individual pages with their own branding including adding logos, info and color schemes. You can allow them as much customization freedom as you want.
Unlimited Customizability
Use Shuup’s built-in page editor and use CSS and other design features with Shuup NOW to create stunning marketplaces and user experiences. Or go completely custom or even headless with with Shuup NEXT.

Marketing Features
Use Shuup’s built-in notification rules to automatically send out content or connect to an Email Marketing service like Mailchimp to integrate your campaigns.
Marketing Features
Use Shuup’s built-in notification rules to automatically send out content or connect to an Email Marketing service like Mailchimp to integrate your campaigns.
SEO Settings
Shuup’s easy to use SEO settings optimize your content for search engines like Google. Add meta tags, descriptions, and rewrite search-friendly URLs to increase your ranking.
Create Blog and Video Content
With Shuup’s built-in blog features and page builder, you can create unbelievable content filled blog posts. Mark any page as a blog post and set all your SEO metadata so search engines like Google pick it up.
Loyalty Programs
Reward point programs encourage customers to buy more and shop regularly. With Shuup you and your vendors can easily setup a loyalty program, letting customers earn and spend points for purchases. Create the perfect loyalty system.


Payment Features
Multiple Payment Options
Accept any type of payment. Let customers pay by debit or credit card, e-wallet, bank transfer, or even cash on delivery.
Secure Customer Wallets
Let customers save and edit their payment methods, increasing interaction and conversion rates.
Any Payment Gateway
Stripe and Paypal are built-in and ready to go and you can connect any payment gateway through Shuup’s API’s with Shuup NEXT.
Adaptive Vendor Payouts and Commissions
Collect commissions on every sale! Customers can place orders with products from multiple sellers. Shuup automatically splits the payment with Stripe and distributes the right amount to each vendor’s Stripe account, and your commission to you.


Reporting and Analytics Features
Reports
Get instant reports for sales, customers, coupon usage, inventory levels, and more. Set time periods and export them in many formats.
Vendor Analytics for the Administrator
Measure vendor sales performance, order fulfillment completeness, customer satisfaction and more. Reward your best sellers and keep your quality high by regulating under-performers.


Connect to Google
Measure your store and user behavior through Google’s own analytics platform. Simply paste your analytics javascript code into your theme’s custom javascript file. You can also connect any other analytics or marketing platform in the same way.
Account Balance, Sales Reports, and Analytics for Vendors
Sellers can view detailed statistics on their sales in your marketplace. Like the store administrator, sellers can view graphical or tabular charts, and export many different sales reports. Vendors can also view their account balance to track all payouts and commissions.
Find Non-Performing Products & Categories
Get detailed info on why certain items and categories aren’t selling. Optimize your stock levels and future purchases for greater inventory ROI.