Webcast Replay: Black Friday—Creating Multi-Vendor Marketplace Campaigns & Discounts that Drive Sales
By Shuup|2022-02-18T17:14:09-08:00November 27th, 2020|
In this webcast, one of Shuup’s account managers, Ellie Kantanen, speaks to how creating a multi-vendor marketplace discount camping can be beneficial to your business this holiday season as well as how this Black Friday will be different. Ellie shows viewers a live demo in which she creates several discount campaigns right in Shuup!
What’s different on Black Friday 2020?
Ellie starts the webcast by discussing the key differences we may see on Black Friday this year. She examines several points including:
The duration and start date of holiday deal
A higher volume in E-commerce traffic
A much vaster, more diverse selection for shoppers
More online competition
Delayed shipping due to a higher volume in E-commerce shopping
One of the key points Ellie mentions is online competition. She suggests businesses follow key trends such as using discount Multi-Vendor Marketplace Campaigns to drive sales and traffic while also adhering to the new norms like extending your promotions duration and starting them at an earlier date than the years prior. If you would like to learn more about how Black Friday 2020 will be different, check out Shuup’s latest blog article here!
An Overview of Campaigns & Discounts
A campaign, as Ellie puts it, is an, “organized course of action to achieve a goal.” Ellie goes further to discuss what a discount marketing campaign would look like for a multivendor business as well as why they may be useful for businesses to drive traffic and sales. She then gives several examples of this and shares the different types of campaigns you can create with Shuup such as product or basket. To learn more about what you can do with Shuup,speak with an expert today!
Best Campaign Practices
With the holiday season amongst us, Ellie decided to share some of the best campaign practices with the viewers. She lists many, but focuses on the 3-part phrase “Plan, measure, and adapt.” Businesses that follow this motto as a guide are sure to do well during this year’s boom in e-commerce holiday traffic!
Thoughtful Discounts and the Demo
Ellie, informs businesses on the benefits seasonal and targeted discount campaigns. Financially, a business may lose some money on their product, but in return, they may make more sales through increased traffic. Additionally, seasonal and targeted discounts:
Enhances brand awareness
Increases social media presence
Ellie concludes the webcast by giving us an inside look into creating several discount campaigns using Shuup! To learn more about how you can use Shuup to drive traffic and sales to your multi-vendor marketplace, request a demo today!
Share with other marketplace builders!
Reserve Your Seat For Next Week’s Webcast
Boost your e-commerce with Multi-Vendor Marketplace Campaigns today with Shuup
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cloudflare sets this cookie to identify trusted web traffic.
This cookie is used by the WPForms WordPress plugin. The cookie is used to allows the paid version of the plugin to connect entries by the same user and is used for some additional features like the Form Abandonment addon.
This cookie is managed by Amazon Web Services and is used for load balancing.
Associated with Amazon Web Services and created by Elastic Load Balancing, AWSELB cookie is used to manage sticky sessions across production servers.
Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category .
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
This cookie is set by the provider Salesforce. This cookie is used for ensuring client requests hits the same proxy hosts and are more likely to retrieve content from the cache.
This cookie is set by the provider Salesforce. This cookie is used for properly routing server requests within the Salesforce infrastructure for sticky sessions.
This cookie is set by the GDPR WordPress plugin. It is used to store the cookies allowed by the logged-in users and the visitors of the website.
This cookie is native to PHP applications. The cookie is used to store and identify a users' unique session ID for the purpose of managing user session on the website. The cookie is a session cookies and is deleted when all the browser windows are closed.
This cookie is set by the Salesforce. This cookie is used for properly routing the server request within the Salesforce infrastructure for sticky session.
PayPal sets this cookie to enable secure transactions through PayPal.
This cookie is provided by PayPal when a website is in association with PayPal payment function. This cookie is used to make safe payment through PayPal.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
This cookie is installed by Google Analytics.
Set by Google to distinguish users.
Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
This cookie is used for registering a unique ID that identifies the type of browser. It helps in identifying the visitor device on their revisit.
16 years 3 months 6 days 6 hours
YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data.
The pardot cookie is set while the visitor is logged in as a Pardot user. The cookie indicates an active session and is not used for tracking.