In this webcast, Tamara Fuchs, Shuup’s Growth and People manager, discusses 5 key e-mail marketing tips for small businesses that will help you drive and retain traffic. Tamara briefly explains a general marketing model from Hubspot (attract, engage, and delight) and how it applies to e-mail marketing.

5 E-mail Marketing Tips

E-mail marketing is a quick and easy way to reach any target audience and attract traffic. When considering e-mail marketing, there are 5 key tips or themes every small business should keep in mind:

  1. Stay Compliant
  2. Include Relevant and Important Content
  3. Be Brand-id (stay true to your brand)
  4. Include a Call-to-Action in Every E-mail
  5. Review Results and Adjust as Needed

In following these 5 tips, you can attract, engage, and delight your customers. Small businesses can share who they are with current and potential customers and build a strong, long-lasting relationship. Shuup understands how important this is. That’s why Shuup has a built-in integration with Mailchimp—an all in one e-mail marketing software.

Want to know more about Shuup’s marketing features and integration possibilities? Speak to a Shuup expert  or request a demo today!

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